In an era where online purchases have become the norm, it’s easy to overlook the value of expert advice, especially when it comes to complex products like insurance. A recent article written by Mark Gilbert and published in PSI Magazine sheds light on this important issue, highlighting the importance of advised insurance sales and the potential pitfalls of non-advised purchases.

The digital revolution has transformed how we buy insurance. With just a few clicks, consumers can now purchase policies for their cars, homes, holidays, and even businesses. While this convenience is undoubtedly appealing, it comes with hidden risks that many buyers may not be aware of.

The article highlights a crucial point: when buying insurance online or directly from an insurer, customers often navigate these complex decisions without proper guidance. This lack of advice can lead to severe consequences, such as insufficient coverage or unexpected exclusions that only become apparent when it’s time to make a claim.

A stark example provided in the article is the common misconception about coverage for security system failures. Many assume this is standard, but in reality, it’s often excluded from basic policies. Such gaps in understanding can result in significant financial burdens for businesses when they need their insurance most.

Alarminsure’s Commitment to Advised Sales

Alarminsure are bucking the trend of pushing customers towards non-advised online purchases. Our approach, which combines technology with bespoke expert advice, ensures that customers make informed decisions about their insurance needs.

Mark Gilbert, Managing Director of Alarminsure, emphasises their commitment to building lasting relationships based on trust, personal service, and technical expertise. This customer-centric approach is not just about selling policies; it’s about being a trusted partner in the client’s success.

This article serves as a wake-up call for both consumers and insurance providers. As an industry, we must prioritise customer education and support over quick, non-advised sales. The long-term benefits of this approach – including customer loyalty, appropriate coverage, and smoother claims processes – far outweigh the short-term gains of faster, less personalised transactions.

The future of insurance lies in striking the right balance between technological convenience and human expertise. While online platforms can provide quick quotes and basic information, the complexities of insurance demand personalised advice. Companies that can offer this blend of digital efficiency and expert guidance will likely lead the industry in customer satisfaction and loyalty.

Read the full article here – https://issuu.com/proactivpublications/docs/psioctober2024/22